What do the columns of Loyalty Dashboard mean?

What do the columns of Loyalty Dashboard mean?

Yotta Pay® merchant Loyalty Dashboard consolidated all information about loyalty wallet holders in one place.

Phone number - Wallet holder phone number

Account name - Wallet holder account name

Loyalty started - Date of loyalty wallet download

Number of transactions - How many transactions processed with this loyalty wallet

Total spend - Total processing amount including real money and loyalty points (sum of two next columns)

Fiat spend - Real money processed

Loyalty spend - Loyalty points processed

Loyalty balance - Actual loyalty points balance 

Average period of transactions - Analytical data: average number of days between transactions (e.g. how often client comes to pay)

Last transaction - Data of the last transaction

Loyalty scheme entry channel - Information on which channel was used to introduce loyalty to this wallet holder, amount of points for the first top up and activation date

  • Welcome referral voucher - Referral link generated by the third party, either loyal customer or professional influencer
  • Welcome loyalty voucher - Introduction loyalty link provided by merchant
  • One-off voucher - Ad-hoc one-off loyalty voucher generated by merchant app
  • Deferred points - Loyalty invite generated after purchase